Featured Needlepoint Shop
If they don't have it on hand, they'll
be glad to order it.
Want a custom designed canvas? They can provide it.
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The Point of It All
The Point of It All is unquestionably Washington, D.C.'s premier needlepoint shop. Known throughout the country for its sophisticated selection of hand-painted canvases, expert service and unparalleled finishing expertise, this store has it all.
They carry all your favorite needlepoint
artists. Looking for the latest designs by JP Needlepoint,
Melissa Shirley or Clara Wells? You'll find them in stock.
Searching for a special canvas? 
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The Point of It All offers classes
for children and adults of all skill levels as well as
consultations on needlepoint restoration. They also have
a thriving on-line/mail-order business, shipping canvases,
thread and needlepoint accessories to happy customers
across the country. And once you're finished stitching,
they'll turn your piece into a magnificent pillow, beautiful
wall hanging or a fabulous purse. Their finishing expertise
rivals the best anywhere.
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The store's owner, Susan Battle,
grew up in McLean, Virginia, only a few miles from
the nation's capital. She began stitching early
in life. As the story goes, it was nearly Christmas
and her mother had not finished her Christmas stocking.
Susan, then only seven, told her mother, "I'll
learn to needlepoint and finish the stocking for
you." Well, her mother finished the stocking
in time, but she also introduced Susan to Hyla Hurley,
then owner of The Point of It All, who
taught Susan to stitch. All three still find it
amusing that her mother's unfinished Christmas stocking
eventually led to Susan owning Washington's finest
needlepoint shop.
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An avid needlepoint enthusiast throughout high school, Susan put aside her needles long enough to earn a degree in art history at the University of Pennsylvania. After graduation, she worked in public relations for the Corcoran Gallery of Art and later The Smithsonian American Art Museum, both in Washington, D.C. Over the years Susan remained a loyal customer of The Point of It All and a close friend of its owner. |
| Susan Battle |
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Hyla offered to sell her shop in 2007, shortly
after Susan married her husband, Chris, a pharmaceutical
researcher. "Hyla knew I always wanted to own
my own business," says Susan. "I love
going to work in the morning! It's exciting to open
the door, knowing that I'm working for myself. I
really enjoy sharing my passion for needlepoint
with my customers.
"Needlepoint is no longer just grandmother's
old pillows," she says with a smile. "In
fact it can be quite trendy, even hip. I've stitched
everything from a leopard purse with red leather
trim to snazzy bracelets and fabulous needlepoint
shoes!"
Susan is quite adept at handling the nuts and bolts
of store ownership. She loves interacting with customers,
working with her employees, and overseeing the store's
day-to-day operation. Susan loves every facet of
her business, and it shows! Her store is one of
the best anywhere in the country.
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The Point of It All
5232 44th Street, NW, Suite 1
Washington, D.C. 20015
Phone: (202) 966-9898
Fax: (202) 640-2879
www.thepointofitallonline.com |
| Buster, the shop mascot |
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To view previous Featured Shop articles, visit the links below:
Annie and Company
Chandail Needlework
The Needlepoint Clubhouse
Ridgewood Needlepoint
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